Pure Attitude was established in 1999.  We began using the logo on t-shirts, hoodies, hats and stickers to try to inspire young people to achieve their goals and dreams.  Our background was flat track motorcycle racing and downhill mountain bike racing.  We had a passion for speed and adrenaline.  What better way to express yourself than a motto like Pure Attitude.

In 2001 we registered the logo Pure Attitude and the slogan “Success Starts Within”.  Since then we have used many different phrases on our clothing and stickers to help motivate.  As young people face tougher times than ever before, there’s never been a better time to show them how to (CLEAR YOUR MIND-FREE YOUR SOUL-REACH YOUR GOAL). Hope you enjoy our product!


Dean Standish